What's New
Beet It launches Fire and Passion
It's full steam ahead at Beet It HQ! After the massive Olympics success with our SPORT shots and the finishing touches being applied to our new production plant in rural Suffolk (we are still working out a few teething issues) it was time to turn our attention to our Beet IT Juice. We have decided to extend the Beet It family and have come up with two new blends that alter the flavour of the beetroot enough to allow those who do not necessarily enjoy the original juice's taste to enjoy the benefits of natural dietary nitrate.
The new flavours, Beet IT with Passion fruit and Beet IT with Ginger, combine two great tasting natural ingredients with 80% beetroot juice to produce a juice that is naturally high in dietary nitrate.
You can buy them to try them from the James White website at www.jameswhite.co.uk/store/.
Posted: 6 October 2012 / Read story »
New production plant nearly ready!
We're all getting a bit excited here in Ashbocking, as our brand new production plant here is nearly ready to start running.
It means that we will shortly be pressing all our beetroot juice on site, which will make us the UK's first and only producer of beetroot juice. The warehouse we are building includes plenty of tanks and specialist equipment for handling and processing beetroot - the plant will be pressing up to 1,000 tonnes of beetroot used for our organic Beet It juice and concentrated Beet It Shots.
Click on an image below to see a bigger version.
Posted: 26 June 2012 / Read story »
AIS give thumbs up to Beet It shots
The Australian Institute for Sport has issued a factsheet detailing the benefits of beetroot juice for performance athletes, and mention our Beet It stamina shots as an ideal source!
The report cites the work of Dr Andy Jones and his team in Exeter as the driving force behind the recent interest in beetroot juice, before giving the nod to the team's discover of beetroot juice's ability to "enhance exercise economy" and "enhance exercisepacity and sports performance".
The Australians have also queried whether supplementation (ie., using Beet It shots) "may also be of assistance as training support, especially during periods of exposure to hypoxic conditions – e.g. altitude training)" - over to you, Dr Jones!
Download and read the AIS factsheet »
Posted: 27 January 2012 / Read story »
Ready for a beetroot bonanza
It's all a bit mad at our farm in Ashbocking, Suffolk as we are in the process of building a brand new beetroot processing plant. We are all very excited about the new extension to our headquarters!
It means that from July (fingers crossed!) we will be pressing all our beetroot juice on site and will make us the UK's first and only producer of beetroot juice. The warehouse we are building includes plenty of tanks and specialist equipment for handling and processing beetroot - the plant will be pressing up to 1,000 tonnes of beetroot used for our organic Beet It juice and concentrated Beet It stamina shot.
Posted: 19 January 2012 / Read story »