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BEET IT team scoops national title

BEET IT's girls cycling team have just captured their national pursuit cycling championship! The team of Kirsty van Haaften, Amber van der Hulst, Marit Raaijmakers and Mylene de Zoete clocked 2:27:54 in the final to win their category by nearly eight seconds. Well done girls!

Posted: 17 November 2014 / Read story »

BEET IT wins top international award

BEET IT wins top international award

We’re delighted to announce that our friends at Beet It Netherlands & Belgium accepted the FoodBev Award for ‘Best Sports Or Fitness Drink’ at the 2014 World Beverage Innovation Awards yesterday. 

Thanks to René (pictured above) who’s been tirelessly spreading the word about nitrate power in the region!

Posted: 14 November 2014 / Read story »

New BEET IT SPORT flapjacks now available for online ordering

New BEET IT SPORT flapjacks now available for online ordering

Following almost a year of product development, we're happy to announce that last week Beet It introduced a new beetroot-based flapjack to the market in response to consumer demand.

The Pro-Elite Beetroot & Oat Flapjack delivers the same dose of nitrate that athletes get from a single Beet It shot, but in a more palatable format, for those who find a SPORT shot too heavy before races.

The bars are lactose-free and similar in taste to a cereal bar, making them a handy-on-the-go product for athletes in training or a healthy 'elevenses' snack.

BEET IT founder and Managing Director Lawrence Mallinson said: "The Beet It Sport flapjack has just arrived in Suffolk. It is a great tasting oatmeal bar packed with beetroot concentrate - with a dietary nitrate content of 0.4g, the same as a BEET IT SPORT shot. We developed the bars specially to provide an easier to consume alternative to the BEET IT shots - which are very intense - to top up your natural nitrate intake."

"The Beet It shots have been a huge success with the elite sports world. There has been a stream of published research findings from the over 100 universities worldwide that have been carrying out dietary nitrate supplementation research with our BEET IT shots over the past five years. BEET IT is now the most exciting and delicious new aid to achieving that elusive personal best."

The Pro-Elite bars are now available for online ordering and will be being stocked in stores worldwide alongside existing BEET IT products in the coming months. A box of 15 SPORT bars cost £29.00 and is available now from our online shop.

Posted: 10 March 2014 / Read story »

BEET IT backs Global Sustainability Jam

BEET IT backs Global Sustainability Jam

Last year we supported a Global Sustainability Jam in London - a weekend where a range of business owners and students shared ideas on future sustainability initiatives.

It was a fantastic opportunity to find new ways that everyone can make their lives and businesses more sustainable.

Many new product ideas were created with sustainability in mind and the diversity of ideas and concepts will likely keep people talking and developing into 2014.

A range of experts attended the event both from a business and sustainability background. If you'd like to get involved in future events then head to the Sustainability Jam website ».

Sustainability Jam video: ».

Posted: 9 January 2014 / Read story »