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Job opportunity at James White Drinks

Recruitment: Bright graduate sought as an assistant for our Managing Director to help with marketing (especially online), admin and sales. Based in London (Clapham). Please send CV to: lawrence@jameswhite.co.uk.

Posted: 14 February 2012 / Read story »

AIS give thumbs up to Beet It shots

The Australian Institute for Sport has issued a factsheet detailing the benefits of beetroot juice for performance athletes, and mention our Beet It stamina shots as an ideal source!

The report cites the work of Dr Andy Jones and his team in Exeter as the driving force behind the recent interest in beetroot juice, before giving the nod to the team's discover of beetroot juice's ability to "enhance exercise economy" and "enhance exercisepacity and sports performance".

The Australians have also queried whether supplementation (ie., using Beet It shots) "may also be of assistance as training support, especially during periods of exposure to hypoxic conditions – e.g. altitude training)" - over to you, Dr Jones!

Download and read the AIS factsheet »

Posted: 27 January 2012 / Read story »

Ready for a beetroot bonanza

It's all a bit mad at our farm in Ashbocking, Suffolk as we are in the process of building a brand new beetroot processing plant. We are all very excited about the new extension to our headquarters!

It means that from July (fingers crossed!) we will be pressing all our beetroot juice on site and will make us the UK's first and only producer of beetroot juice. The warehouse we are building includes plenty of tanks and specialist equipment for handling and processing beetroot - the plant will be pressing up to 1,000 tonnes of beetroot used for our organic Beet It juice and concentrated Beet It stamina shot.

Posted: 19 January 2012 / Read story »

Antonio Carluccio's Mission To Revive the Beetroot

We hope lots of you tuned in to Wednesday night's Great British Food Revival, which showed the great chef Antonio Carluccio sampling the delights of our beetroot juice and Beet It stamina shot.

In addition to this, viewers were treated to an interview with Professor Andy Jones of Exeter University who clearly explained the science behind the wonders of beetroot juice and the benefits for athletic performance. Unfortunately the video is no longer available on the BBC iPlayer, but we're hoping to have the footage soon!

Posted: 17 November 2011 / Read story »