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Nitrate from Nature

Beet your personal best

Beet It - beetroot juice from James White Drinks - Beet It Sport

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Beet Your Personal Best!


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Eliud Kipchoge and the NN Running team

Official Partners of the NN Running Team

We have been supplying products to the NN Running Team since 2016. The team consists of more than 60 professional athletes who collectively hold the 5k, 10k (both Kenenisa Bekele), 15k (Joshua Cheptegei), half marathon (Geoffrey Kamworor) and marathon (Eliud Kipchoge) world records. Eliud Kipchoge also recently became the first human to run a sub-2 hour marathon (1:59:40).

"It's great to see that our team has established a partnership with Beet It Sport - another great development in terms of support to all of the athletes in our team." Eliud Kipchoge

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Why Beet It Sport?

Over the last decade, our beetroot juice has been independently tested by over 300 universities worldwide – Beet It Sport is the natural nitrate supplement most trusted by the worlds sporting elite.

Beet It Sport v competitors graph

Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

A beetroot

We use dietary nitrate derived solely from concentrated beetroot juice

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Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

I like Beet It because it's natural based and easy to take. It helps aid my recovery, which allows me to push harder in training and racing...

Hannah Miley, Triple Olympic Swimmer

I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...

Richie Gray, International Rugby Union Player

Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...

Ojie Edoburun, Team GB 100/ 200M Sprinter

One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...

Millie Tomlinson, GB Squash Player

I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...

Kat Driscoll, GB #1 Trampolinist

I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition - any edge you can potentially get is worth it...

Charlie Hayter, England Rugby Sevens Player

Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...

Holly Norton, GB Rower, 2016 World Champion

Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...

Karen Bennett, GB Rower, 2016 European Champion

I use it because I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and the first 2-3 races, I noticed a difference - now I wouldn’t race without it!

Jade Skillen, Spartan UK & Ireland 2018 Champion


Strava Run Club link