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The Science

Beet It shots have been used in over 200 published medical and sports performance research papers since 2009. Below is a short list.  Please contact us if you would like a more information about the full  research details.

Sport and Medical Research

Beet It Sport shots have been independently used for research in over 200 nutritional, medical and sports science institutes and universities, in more than 30 countries around the world.

Leading research into dietary nitrate supplementation for sports performance is undertaken here in the UK at The University of Exeter under Professor Andy Jones, who is a beetroot expert and pioneered the research into dietary nitrate supplementation at the University of Exeter.

We had the pleasure of interviewing one of the greatest physiologists in the UK.


Read a transcript of the interview below:

Andy, when start getting passionate about Exercise and Sport Science?

I think my interest probably began as an athlete myself – as a teenager I was reasonably successful as a distance runner and I wanted to learn more about the limits of performance and so I was naturally drawn to Sports Science. I did my first degree in Sports Science and eventually my PHD in Exercise Physiology and as my running career started to fall by the way side then I was able to put that same energy into studying the limitations to performance and so it was a natural sort of transition.

What other interests in sport do you have?

I guess I’m a fan of all sports really; I love it when the Olympics comes around. I’m a fan of rugby, particularly, as a Welshman I follow the 6 Nations very closely. But I think my first love will always be endurance sports but distance running in particular. With my background as a runner myself, I think that’s the one that I continue to live vicariously through.

Many people know you as "@AndyBeetroot" online. Why was beetroot the chosen vegetable?

Nitrate is contained in a variety of different vegetables; green leafy vegetables in particular, and a couple of fruits as well. We chose beetroot simply because it’s quite easy to administer because you can juice beetroot – and it’s very easy to consume in a liquid form – at certain volume, which contains a certain amount of nitrate – and when you’re doing controlled laboratory experiments, that’s quite a nice capability to have. Whereas with something like lettuce or spinach, you wouldn’t ever quite know how much you were giving and to consume 100g of spinach prior to exercise is not quite so straight forward as consuming say, 70ml of beetroot juice.

Why do you use concentrated beetroot shots for your research?

Beetroot is available in many forms and of course if you were to consume say three or four beetroots you’d consume a certain amount of nitrate, which would be effective. But the problem is, you don’t really know exactly how much you’re going to get. So it’s much easier to consume a liquid than a solid – especially if you’re an athlete and you’re due to train or to compete. And of course the smaller the volume of fluid that you consume, the more convenient that is as well so using the concentrated shots we find is more palatable and easier, just logistically both for us and for our subjects than consuming the 500ml of juice that we did in our original experiments.

What athlete, or what sport type would you love to get in the lab and experiment?

Beetroot juice has been used in a variety of different sports, different levels of competition, mostly with positive results. I think the area that we’re moving into now is the effect on sprint performance and muscle power and so forth, and there are some indications, at least in recreational or sub-elite athletes that it can be effective in those circumstances. What we don’t know yet is whether elite sprinters stand to benefit and I think that may be the next area to look at – elite basketball players who very much rely on power, elite football players, and sprinters themselves.

Placebo Shots

In conjunction with the University of Exeter, we developed the placebo shot, which is an identical version of the Nitrate 400 shot (in appearance and taste), except the nitrate has been removed.

Researchers worldwide use our placebo shots to conduct double-blind, placebo controlled trials, to eliminate the possibility of a ‘placebo effect’ and ultimately increase the robustness of their research.

We are happy to provide our Placebo Beet It Sport shots to teams and institutions worldwide for research. For more information please get in touch!

Placebo beetroot shot

Research Papers

Below are a list of papers that have been published on the subject of the benefits of natural nitrate supplementation.
The represents a study which used Beet It.

Research papers

Effect of Acute Beetroot Juice Supplementation on Bench Press Power, Velocity, and Repetition Volume
Journal of Strength and Conditioning Research
Williams et al (2020) – Samford University, US

Chronic high-dose beetroot juice supplementation improves time trial performance of well-trained cyclists in normoxia and hypoxia
Nitric Oxide
Rokkedal-Lausch et al (2019) – Aalborg University, DK

What’s in your beet juice? Nitrate and nitrite content of beet juice products marketed to athletes
International Journal of Sport Nutrition and Exercise Metabolism
Gallardo & Coggan(2018) – Indiana University Purdue University Indianapolis, US

Performance and health benefits of dietary nitrate supplementation in older adults: a systematic review
Stanaway et al (2017) – Massey University, NZ

The Effect of Dietary Nitrate Supplementation on Endurance Exercise Performance in Healthy Adults: A Systematic Review and Meta-Analysis
Sports Medicine
McMahon et al (2016) – University of Queensland, AUS

Beet Root Juice: An Ergogenic Aid for Exercise and the Aging Brain
Journals of Gerontology
Petrie et al (2016) – Wake Forest University, US

Dietary nitrate modulates cerebral blood flow parameters and cognitive performance in humans: a double-blind, placebo-controlled, crossover investigation
Physiology & Behaviour
Wightman et al (2015) – Northumbria University, UK

Dietary nitrate improves sprint performance and cognitive function during prolonged intermittent exercise
European Journal of Applied Physiology
Jones et al (2015) – University of Exeter, UK

Nitrate supplementation enhances the contractile properties of human skeletal muscle
Medicine & Science in Sports & Exercise
Haider & Folland (2014) – Loughborough University, UK

Beetroot juice and exercise: pharmacodynamics and dose-response relationships
Journal of Applied Physiology
Wylie et al (2013) – University of Exeter, UK

Dietary nitrate supplementation improves team sport-specific intense intermittent exercise performance
European Journal of Applied Physiology
Wylie et al (2013) – University of Exeter, UK

Nitrate supplementation’s improvement of 10-km time-trial performance in trained cyclists
International Journal of Sport Nutrition and Exercise Metabolism
Cermak et al (2012) – McMaster University, CAN

“A toast to health and performance! Beetroot juice lowers blood pressure and the O2 cost of exercise”
Journal of Applied Physiology 110: 585-586 (2011)
Department of Applied Physiology & Kinesiology, Centre for Exercise Science, University of Florida

Inorganic nitrate supplementation lowers blood pressure in humans – role for nitrite – derived NO
Kapil et al (2010) – Queen Mary University of London (WHRI), UK

Dietary nitrate supplementation reduces the O2 cost of low-intensity exercise and enhances tolerance to high-intensity exercise in humans – using Beet It
Journal of Applied Physiology
Bailey et al (2009) – University of Exeter, UK


Against Animal Testing

James White Drinks Ltd does not conduct, fund or commission any research involving laboratory animals. Beet It shots are used in medical research as a natural source of dietary nitrate, and research ethics committees have approved for Beet It shots to be used for human trials without completing animal trials first. We encourage all third-party scientists who use Beet It shots in their research to avoid using animals in laboratory experiments.