30 years since we started, the James White brand is given a new look and our new website is launched.
The secret to crafting a high quality juice is fine ingredients and expert knowledge. Fortunately at James White there's no shortage of either.
James White Drinks started when Lawrence Mallinson acquired the assets of a defunct Suffolk Cider Company in 1989. Starting just with a range of single variety apple juices – Bramley Cox and Russet - the company has grown into one of the UK’s major fruit and vegetable juice pressers, packers and bottlers. In 1992, we moved locally to Whites Fruit Farm in Ashbocking, Suffolk where we have been ever since.
As well as our extensive range of James White organic and classic fruit and vegetable juices, we are also the home among others of Big Tom spicy tomato juice and Beet It, our range of beetroot juices and sports nutrition products.
In 2011 we acquired the Thorncroft cordial business – the first elderflower cordial makers in the UK.
Our newest baby is our Zinger shots - a range of little drinks with a big Zing to wake up your taste buds!
Over the years we have won many awards and accolades which we cherish. Foremost was the granting of a Royal Warrant by HM Queen Elizabeth in 2002 specifically for Big Tom, which we still retain.
We believe that our juices are the best, which is why we don't mess around with them. The finest fruit and vegetables, expertly pressed with a range of big flavours. That's who we are, James White - Bold By Nature.
JAMES WHITE REBRAND
We launch a new range of shots: Zinger - little drinks with a big Zing!
The Beetroot Games
The London Olympics are dubbed 'The Beetroot Games' due to the large number of athletes using beetroot shots.
We acquire Thorncroft, a brand of delicious cordials.
BEET IT SPORT
Our Beet It Sport concentrated beetroot shots are launched and used as a controlled dose of nitrate for research teams and elite athletes.
We rebrand our organic beetroot juice under the name “Beet It” (our James White Beetroot juice had been in the market since 2005) – so it was not the first organic branded beetroot juice in 2009
The first research into nitrate supplementation with beetroot juice is published.
We add a range of organic vegetable juices including beetroot juice.
Big Tom is granted a Royal Warrant by HM the Queen.
ORGANIC APPLE JUICES
We launch our first range of Organic apple juices.
Our famous Big Tom spicy tomato mix is born.
WHITES FRUIT FARM
We move to Whites Fruit Farm, Ashbocking which has been our home ever since.
JAMES WHITE DRINKS LAUNCHES
James White starts in Brandeston with a range of Bramley, Cox and Russet apple juices – still firm favourites.