Our Story

From deep in the Suffolk countryside come some of the finest fruit and vegetable juices.

For 30 years, we’ve been tasting, testing and experimenting to bring you our most delicious collection of juices yet… Discover our fantastic range of fruit and vegetable juices, from our Classics collection of English apple juices to our award-winning Beet It beetroot juice and our old favourite spiced tomato mix: Big Tom. We pride ourselves on the fact that there’s a James White juice for everyone and any occasion.

The secret to crafting a high quality juice is fine ingredients and expert knowledge. Fortunately at James White there's no shortage of either.

Since 1992, we've been based at Whites Fruit Farm in Ashbocking, Suffolk. Originally a cider maker, Lawrence Mallinson bought James White and began to explore a passion for pressed fruit and vegetable juices.

As a result, we now not only offer a range of English apple juices, but also an extensive portfolio of very different brands. This includes a Soil Association-certified range of Organic Fruit and Vegetable juices, our world-famous spiced tomato mix (Big Tom) and the grandfather - or Great Uncle - of the brands (Great Uncle Cornelius).

Our latest brand to join the family is Zinger shots - a range of little drinks with a big Zing to tickle your taste buds! We also offer a fabulous and rather extensive selection of cordials (Thorncroft), and last, but by no means least, our award-winning brand of beetroot juice: Beet It!

We have amassed a large number of awards and accolades, but our Royal Warrant is by far the most widely-known. In 2002 Big Tom was singled out and granted the Royal Warrant by HM Queen Elizabeth II - a drink fit for royalty!

We believe that our juices are the best, which is why we don't mess around with them. The finest fruit and vegetables, expertly pressed with a range of big flavours. That's who we are, James White - Bold By Nature.

JAMES WHITE REBRAND

30 years since we started, the James White brand is given a new look and our new website is launched.

ZINGER

We launch a new range of shots: Zinger - little drinks with a big Zing!

The Beetroot Games

The London Olympics are dubbed 'The Beetroot Games' due to the large number of athletes using beetroot shots.

THORNCROFT

We acquire Thorncroft, a brand of delicious cordials.

BEET IT SPORT

Our Beet It Sport concentrated beetroot shots are launched and used as a controlled dose of nitrate for research teams and elite athletes.

BEET IT

We launch the first organic beetroot juice in the market under the name Beet It.

NITRATE RESEARCH

The first research into nitrate supplementation with beetroot juice is published.

VEGETABLE JUICES

Our savoury vegetable juices come into market.

ROYAL WARRANT

Big Tom is granted a Royal Warrant by HM the Queen - a drink fit for royalty!

ORGANIC APPLE JUICES

We launch our first range of Organic apple juices.

BIG TOM

Our famous Big Tom spicy tomato mix is born.

WHITES FRUIT FARM

We move to Whites Fruit Farm, Ashbocking which has been our home ever since.

JAMES WHITE DRINKS LAUNCHES

Our single variety apple juices are starting to get us noticed - they are still part of our product range today.

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