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The Press

While our juices are pressed, our news is hot off the press! Check out the latest stories from the world of James White Drinks.

September Ambassador

Q&A with Vistoria Bassett Victoria Bassett is a T44 100m and 200m para-sprinter and PhD student based in Sheffield, South Yorkshire. Victoria was born with Bilateral Talipes, a congenital disability […]

August Ambassador

Q&A with Kim Barefoot-Brace  Kim is an ultra-endurance cyclist who on Sunday, became the national champion at the 12hr national cycling time trial championships – she also posted the 2nd […]

Beet Red Velvet Muffins Recipe

Prep time: 5 mins I Cook time: 15-18 mins Remember to only sprinkle extra crystals over muffins immediately before serving, to avoid them dissolving into the muffin topping. The muffins […]

Beet Smoothie Recipe

Prep Time: 2 minutes This smoothie can be used as 1-2 hours before training or can be enjoyed as a recovery snack to help reduce inflammation. Ingredients (Serves 1) 2 […]

Beet Marbled Yoghurt Recipe

Prep time: 2 mins This high protein snack contains healthy unsaturated fats, antioxidants, and dietary nitrate, making it ideal for recovery. Add an extra scoop of Nitrate 8000 Crystals for […]

July Ambassador

How did you get involved in motorcycle racing? My dad has always been a fan of anything 2 wheels and he used to ride Motocross as a hobby. He bought […]

Nitrate 8000 Crystals Recipe Feedback

The Team at The Edge Human Performance Lab have kindly curated some recipes using our Beet It Sport Nitrate 8000 Crystals – They have carefully curated some recipes using our […]

AM vs. PM workouts:

‘Beeting’ performance losses with beetroot juice A study published in the International Journal of Environmental Research and Public Health has shown that ingestion of a single dose of concentrated beetroot […]

You can’t beet a good night’s sleep!

A study recently published in the renowned journal Nature and Science of Sleep shows that consuming concentrated beetroot juice can improve sleep quality for COPD (chronic obstructive pulmonary disease) patients. […]

May Ambassador

Lewis Bloor How did you get involved in online coaching? Freedom to travel, work and to be fit and healthy have always been my pillars of success when I think […]