The Press

Our juices might be freshly pressed but our news is hot off the press! Check out the latest stories from the world of James White Drinks.

January Ambassador

Peter Thompson, the current Guinness world record holder for the most crossovers skips in 60 seconds is officially our January ambassador. With the impressive number of 117 crossovers skips achieved in March 2019, Peter has recently become a double world record holder in November 2019, breaking the record for the most crossovers in 30 seconds. […]

December Ambassador

Tom Stoltman, aka “The Albatross” is our December ambassador. Tom Stoltman is Scotland’s Strongest Man 2018. He got into the Strongman competition through his big brother Luke about six years ago. Watching him compete gave Tom an instant bug for it and he has stuck to it ever since! His aspirations for 2020 are to win […]

November Ambassador

Conor Barrasford is our Beet It Sport ambassador for November. Conor is a 21 year old aspiring professional Ironman athlete, who recently graduated from the University of Bath with a BSc degree in Politics and Economics, where he coincided his studies with Ironman, ultramarathons and sports science. Conor works as a corporate journalist on an […]

October Ambassador

Matthew Melling ‘The Wigan Runner’, is our Beet It Sport ambassador for October. Since January 2017, Matthew has ran 5km every day to raise money for the Oddballs Foundation, who raises awareness for Testicular Cancer. Matthew has ran for over 1,000 consecutive days and so far has raised over £22,000 for the Oddballs Foundation. Matthew […]

September Ambassador

David Conroy is our September ambassador. David is 20 years old and is the Irish Elite Cyclocross Champion, Irish Elite XCO Champion and is a regular professional competitor for Ireland at World Cups and World Championships. David is also type 1 diabetic, which makes his achievements even more impressive.  David uses Beet It Organic every […]

Beet It Expansion

Our Suffolk-based beetroot juice press gets new storage facilities thanks to the European Agricultural Fund for Rural Development.   Over the past 30 years, we have successfully developed and grown a distinguished portfolio of brands: James White for our English apple juices and organic range of fruit and vegetable juices that includes Beet It, the […]

James White invests in the future with a brand-new shot production line

At James White we’ve always dreamt big and are strong advocates for innovation, which we believe is key to staying the leader in our field. From being the first to launch a spicy tomato mix, Big Tom, now famous around the world, to pioneering the development of dietary nitrate supplement juices with our Beet It […]

August Ambassador

Brogan Griffiths played for England Netball U21’s in 2014 and 2015 and is currently representing England NETS at the Indoor Netball World Cup in South Africa.

July Ambassador

Helen is a long distance runner, who has represented Great Britain at the European Championships and England at the Commonwealth Games.

World Record

Eliud drank Beet It Sport in the run up to his Marathon World Record of 2:01:39