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The Press

While our juices are pressed, our news is hot off the press! Check out the latest stories from the world of James White Drinks.

May Ambassador

Lewis Bloor How did you get involved in online coaching? Freedom to travel, work and to be fit and healthy have always been my pillars of success when I think […]

April Ambassador

Joe Cemlyn-Jones Joe Cemlyn-Jones is one of Wales’ leading gymnasts as the current Northern European Champion on parallel bars and horizontal bar – his long term goal is to compete […]

Exciting times for our Thorncroft range!

The Thorncroft cordial brand, which we acquired by James White Drinks in 2011, was the original pioneering cordial range that introduced Elderflower to the wider UK market and has been […]

March Ambassador

Mica Moore Mica Moore is a British bobsleigher who has represented Wales at the 2014 Commonwealth Games in Glasgow, was crowned GB Women No.1 Brakewomen in 2016 and competed at […]

February ambassador

James Fleming James Fleming BSc MSc is a Sport and Exercise Nutritionist, registered on the Sport and Exercise Nutrition register (SENr). He has experience working with a range of athletes […]

Exciting NPD for Beet It Sport

We have successfully developed new 100% beetroot crystals with naturally high nitrate content which will be launched as BEET IT SPORT NITRATE 8000 concentrated beetroot crystals in March 2021. Dietary supplements […]

Can you Beet the common cold?

January and its cold temperatures has truly settled in and with the current situation here in the UK, it’s absolutely normal to experience periods of stress! If you didn’t know […]

January ambassador

Ryan Williams Ryan Williams is an Australian professional footballer who plays for Portsmouth FC as a Midfielder. In 2019, Ryan won his first senior cap for Australia national team against […]

Don’t be misled by beetroot products not declaring their nitrate content.

Whether you are new to dietary nitrate supplementation or have been using beetroot juice to increase your sporting performances for a while now, don’t be fooled by the many new […]

Beet It Sport celebrates two wins at the ESSN Awards

  Last week, Beet It Sport celebrated not one but two incredible wins at the 2020 European Specialist Sports Nutrition Awards (ESSN Awards), designed to honour the most successful products […]